If when strolling through the neighborhood this fall a sparkly purple thing catches your eye, chances are it is Callicarpa, commonly known as Beautyberry.

Easy to grow, great for housing and feeding birds in winter, excellent for cutting to add to fall floral displays, Callicarpa is a must-have plant in the northwest.

Callicarpa bodinieri
Callicarpa bodinieri

Callicarpa bodinieri var. giraldii 'Profusion': Profusion Beautyberry

This is the most popular version of Beautyberry. Flowers are lavender & bloom in July-August, leaves are matte green with a purple tinge & turn gold before dropping in autumn to reveal bright purple berries. Berries persist on stiff bare branches well into winter.

Grows 6-10' tall, 4-6' wide – sun, Z6, -10f

Callicarpa dichotoma

Callicarpa dichotoma 'Issai': Purple Beautyberry

This is the most graceful version of Beautyberry. Flowers are lavender & bloom in July-September. Thin papery leaves are narrow & turn gold and purple before dropping. Berries are smaller than 'Profusion' but have the same bright purple color. Branches are flexible and the shape is fountain-like.

Grows 5-6' tall & wide, sun, Z5, -20f